Corporate Social Responsibility
Consumers 'ignorant' of parent companiesGuardian Unlimited | 25 Jan 2011Most consumers are ignorant of the multinational parent companies behind so-called ethical brands such as Rachel's Organic, Seeds of Change and Green & Black's, according to a survey due to be published this week by the consumer organisation Which?. Three-quarters of the people questioned also believe companies should be clear about ownership on the brand's packaging, but the survey, to published on Thursday, reveals that corporate parents often keep quiet about their ethical offspring.
England | Certification | Corporate Social Responsibility | Environmental Awareness